Construct · 1 fields · 1 citations

relationship learning: a standalone construct

One name. One construct. A landmark on the map.

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Industrial marketing

joint activity between a buyer and a supplier to share information, interpret it together and integrate it into a relationship-specific memory.

In industrial marketing, relationship learning refers to joint activity between a buyer and a supplier to share information, interpret it together and integrate it into a relationship-specific memory. This meaning comes from Selnes (2003) in Journal of Marketing.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructs joint2 fields · 2 citationsjingle · one word, two constructs learning6 fields · 14 citationsjingle · one name, six constructs

References

Selnes, F., & Sallis, J. (2003). Promoting Relationship Learning. Journal of Marketing, 67(3), 80-95. https://doi.org/10.1509/jmkg.67.3.80.18656

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