Construct · 1 fields · 1 citations

relationship marketing orientation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
relationshipmarketing orientation1 CONSTRUCTRelationship marketingSIN · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the degree to which a firm's culture favors building long-term customer relationships, measured through trust, bonding, communication, shared value, empathy and reciprocity.

In business-to-business marketing, relationship marketing orientation refers to the degree to which a firm's culture favors building long-term customer relationships, measured through trust, bonding, communication, shared value, empathy and reciprocity. This meaning comes from Sin (2005) in Journal of Business Research.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how relationship marketing orientation sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructcommitment-trust theory1 fields · 1 citationsanchor · a standalone constructculture4 fields · 9 citationsjingle · one word, four constructs

References

  1. Sin, L. Y. M., Tse, A. C. B., Yau, O. H. M., Chow, R. P. M., Lee, J. S. Y., & Lau, L. B. Y. (2005). Relationship marketing orientation: scale development and cross-cultural validation. Journal of Business Research, 58(2), 185-194. https://doi.org/10.1016/s0148-2963(02)00493-9

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct