Construct · 1 fields · 1 citations

repurchase intention: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

a customer's judgment about buying again from the same company, driven by satisfaction, perceived value and brand preference.

In marketing, repurchase intention refers to a customer's judgment about buying again from the same company, driven by satisfaction, perceived value and brand preference. This meaning comes from Hellier (2003) in European Journal of Marketing.[1]

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Nearby constructs

behavioral intention6 names · 7 citationsjangle · five names, one construct judgment2 fields · 4 citationsjingle · one word, two constructs perceived value4 names · 4 citationsjangle · one construct, many names

References

Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762-1800. https://doi.org/10.1108/03090560310495456

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