Construct · 1 fields · 1 citations

Reputation Quotient: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
ReputationQuotient1 CONSTRUCTReputation QuotientFOMBRUN · CORPORATE

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Corporate communication

a multi-stakeholder measure of corporate reputation covering emotional appeal, products, vision, workplace, social responsibility and financial performance.

In corporate communication, Reputation Quotient refers to a multi-stakeholder measure of corporate reputation covering emotional appeal, products, vision, workplace, social responsibility and financial performance. This meaning comes from Fombrun (2000) in Journal of Brand Management.[1]

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Nearby constructs

appeal2 fields · 3 citationsjingle · one word, two constructsmeasure2 fields · 4 citationsjingle · one word, two constructsperformance6 fields · 8 citationsjingle · one word, five performances

References

  1. Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The Reputation Quotient: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255. https://doi.org/10.1057/bm.2000.10

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