Construct · 1 fields · 1 citations

review manipulation: a standalone construct

One name. One construct. A landmark on the map.

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reviewmanipulation1 CONSTRUCTReview manipulation MAYZLIN · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

firms posting fake favorable reviews of themselves or unfavorable ones of rivals, detectable in the patterns of online ratings.

In marketing, review manipulation refers to firms posting fake favorable reviews of themselves or unfavorable ones of rivals, detectable in the patterns of online ratings. This meaning comes from Mayzlin (2014) in American Economic Review.[1]

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Nearby constructs

manipulation3 fields · 3 citationsjingle · one word, three constructs

References

  1. Mayzlin, D., Dover, Y., & Chevalier, J. (2014). Promotional Reviews: An Empirical Investigation of Online Review Manipulation. American Economic Review, 104(8), 2421-2455. https://doi.org/10.1257/aer.104.8.2421

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