Construct · 1 fields · 1 citations

RFM analysis: a standalone construct

One name. One construct. A landmark on the map.

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RFManalysis1 CONSTRUCTRFM analysisFADER · MARKETING SCIENCE

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Marketing science

summarizing a customer's history by recency, frequency and monetary value of purchases, linked here to customer lifetime value.

In marketing science, RFM analysis refers to summarizing a customer's history by recency, frequency and monetary value of purchases, linked here to customer lifetime value. This meaning comes from Fader (2005) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

customer lifetime value4 names · 6 citationsjangle · one construct, incompatible rulersfrequency4 fields · 7 citationsjingle · one word, four constructsvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Fader, P. S., Hardie, B. G. S., & Lee, K. L. (2005). RFM and CLV: Using Iso-Value Curves for Customer Base Analysis. Journal of Marketing Research, 42(4), 415-430. https://doi.org/10.1509/jmkr.2005.42.4.415

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