Construct · 1 fields · 1 citations

risk relievers: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the actions consumers use to lower the perceived risk of a purchase, such as brand loyalty, buying a major brand, endorsements or free samples.

In consumer research, risk relievers refers to the actions consumers use to lower the perceived risk of a purchase, such as brand loyalty, buying a major brand, endorsements or free samples. This meaning comes from Roselius (1971) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

loyalty6 fields · 10 citationsjingle · one name, six constructs perceived security risk3 names · 4 citationsjangle · the fear of loss in adopting purchase1 fields · 2 citationsanchor · a standalone construct

References

Roselius, T. (1971). Consumer Rankings of Risk Reduction Methods. Journal of Marketing, 35(1), 56-61. https://doi.org/10.1177/002224297103500110

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