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One name. One construct. A landmark on the map.
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Social psychology
how rumors spread in proportion to a topic's importance and ambiguity, and how they shrink, sharpen and assimilate as they pass along.In social psychology, rumor transmission refers to how rumors spread in proportion to a topic's importance and ambiguity, and how they shrink, sharpen and assimilate as they pass along. This meaning comes from Allport (1946) in Public Opinion Quarterly.[1]