Construct · 1 fields · 1 citations

sales takeoff: a standalone construct

One name. One construct. A landmark on the map.

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Marketing strategy

the sharp rise in sales that marks the end of a new product's introduction stage, and the price and penetration levels at which it occurs.

In marketing strategy, sales takeoff refers to the sharp rise in sales that marks the end of a new product's introduction stage, and the price and penetration levels at which it occurs. This meaning comes from Golder (1997) in Marketing Science.[1]

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Nearby constructs

takeoff3 fields · 5 citationsjingle · one word, three constructs penetration3 fields · 4 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Golder, P. N., & Tellis, G. J. (1997). Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables. Marketing Science, 16(3), 256-270. https://doi.org/10.1287/mksc.16.3.256

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