Construct · 1 fields · 1 citations

satisfaction-productivity tradeoff: a standalone construct

One name. One construct. A landmark on the map.

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satisfaction-productivitytradeoff1 CONSTRUCTServices marketingANDERSON · SERVICES MARKETING

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Services marketing

the proposition that raising productivity and raising customer satisfaction conflict more for services than for goods, because services depend on customization.

In services marketing, satisfaction-productivity tradeoff refers to the proposition that raising productivity and raising customer satisfaction conflict more for services than for goods, because services depend on customization. This meaning comes from Anderson (1997) in Marketing Science.[1]

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Nearby constructs

conflict4 fields · 5 citationsjingle · one word, four constructsproductivity3 fields · 3 citationsjingle · one word, three constructsproposition3 fields · 6 citationsjingle · one word, three constructs

References

  1. Anderson, E. W., Fornell, C., & Rust, R. T. (1997). Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. Marketing Science, 16(2), 129-145. https://doi.org/10.1287/mksc.16.2.129

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