Construct · 1 fields · 1 citations

satisfaction-willingness to pay link: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

the nonlinear relationship between a customer's satisfaction with a provider and the maximum price that customer will pay.

In pricing, satisfaction-willingness to pay link refers to the nonlinear relationship between a customer's satisfaction with a provider and the maximum price that customer will pay. This meaning comes from Homburg (2005) in Journal of Marketing.[1]

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Nearby constructs

link3 fields · 5 citationsjingle · one word, three constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs will3 fields · 5 citationsjingle · one word, three constructs

References

Homburg, C., Koschate, N., & Hoyer, W. D. (2005). Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay. Journal of Marketing, 69(2), 84-96. https://doi.org/10.1509/jmkg.69.2.84.60760

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