Construct · 1 fields · 1 citations

search cost asymmetry between price and quality: a standalone construct

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Digital marketing

the finding that lowering the cost of searching for quality information online reduces shoppers' price sensitivity, while lowering price search costs raises it.

In digital marketing, search cost asymmetry between price and quality refers to the finding that lowering the cost of searching for quality information online reduces shoppers' price sensitivity, while lowering price search costs raises it. This meaning comes from Lynch (2000) in Marketing Science.[1]

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Nearby constructs

asymmetry4 fields · 5 citationsjingle · one word, four constructs cost4 fields · 4 citationsjingle · one word, four constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Lynch, J. G., & Ariely, D. (2000). Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. Marketing Science, 19(1), 83-103. https://doi.org/10.1287/mksc.19.1.83.15183

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