Construct · 1 fields · 1 citations

self-branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Internet studies

treating oneself as a brand online to gain attention and opportunities, a practice at the center of influencer culture.

In internet studies, self-branding refers to treating oneself as a brand online to gain attention and opportunities, a practice at the center of influencer culture. This meaning comes from Khamis (2016) in Celebrity Studies.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs culture4 fields · 9 citationsjingle · one word, four constructs gain4 fields · 4 citationsjingle · one word, four constructs

References

Khamis, S., Ang, L., & Welling, R. (2016). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191-208. https://doi.org/10.1080/19392397.2016.1218292

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