Construct · 1 fields · 1 citations

sensory marketing: a standalone construct

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Consumer psychology

marketing that engages the senses and affects perception, judgment and behavior.

In consumer psychology, sensory marketing refers to marketing that engages the senses and affects perception, judgment and behavior. This meaning comes from Krishna (2011) in Journal of Consumer Psychology.[1]

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Nearby constructs

judgment2 fields · 4 citationsjingle · one word, two constructs perception3 fields · 4 citationsjingle · one word, three constructs sense3 fields · 5 citationsjingle · one word, three constructs

References

Krishna, A. (2011). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. Journal of Consumer Psychology, 22(3), 332-351. https://doi.org/10.1016/j.jcps.2011.08.003

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