Construct · 1 fields · 1 citations

service encounter: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Services marketing

the face-to-face interaction between a customer and a service provider, viewed as a set of role performances.

In services marketing, service encounter refers to the face-to-face interaction between a customer and a service provider, viewed as a set of role performances. This meaning comes from Solomon (1985) in Journal of Marketing.[1]

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Nearby constructs

interaction3 fields · 7 citationsjingle · one word, three constructs role4 fields · 5 citationsjingle · one word, four constructs service1 fields · 1 citationsanchor · a standalone construct

References

Solomon, M. R., Surprenant, C., Czepiel, J. A., & Gutman, E. G. (1985). A Role Theory Perspective on Dyadic Interactions: The Service Encounter. Journal of Marketing, 49(1), 99-111. https://doi.org/10.1177/002224298504900110

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