Construct · 1 fields · 1 citations

share of wallet: a standalone construct

One name. One construct. A landmark on the map.

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Services marketing

the percentage of a customer's total spending in a category that goes to a given firm, and how it changes with satisfaction.

In services marketing, share of wallet refers to the percentage of a customer's total spending in a category that goes to a given firm, and how it changes with satisfaction. This meaning comes from Cooil (2007) in Journal of Marketing.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs share2 fields · 2 citationsjingle · one word, two constructs

References

Cooil, B., Keiningham, T. L., Aksoy, L., & Hsu, M. (2007). A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing, 71(1), 67-83. https://doi.org/10.1509/jmkg.71.1.067

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