Construct · 1 fields · 1 citations

shelf facings effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the effect of the number and location of a brand's shelf facings on shoppers' visual attention and evaluation at the point of purchase.

In retailing, shelf facings effect refers to the effect of the number and location of a brand's shelf facings on shoppers' visual attention and evaluation at the point of purchase. This meaning comes from Chandon (2009) in Journal of Marketing.[1]

Unit
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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs number3 fields · 6 citationsjingle · one word, three constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase. Journal of Marketing, 73(6), 1-17. https://doi.org/10.1509/jmkg.73.6.1

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