Construct · 1 fields · 1 citations

shock advertising: a standalone construct

One name. One construct. A landmark on the map.

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Advertising

advertising content that deliberately violates social norms to surprise and offend, which raises attention and memory compared with nonshocking appeals.

In advertising, shock advertising refers to advertising content that deliberately violates social norms to surprise and offend, which raises attention and memory compared with nonshocking appeals. This meaning comes from Dahl (2003) in Journal of Advertising Research.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs memory6 fields · 18 citationsjingle · one name, six constructs shock3 fields · 3 citationsjingle · one word, three constructs

References

Dahl, D. W., Frankenberger, K. D., & Manchandra, R. V. (2003). Does It Pay to shock? Reactions to shocking and nonshocking advertising content among university students. Journal of Advertising Research, 43(3), 268-280. https://doi.org/10.2501/jar-43-3-268-280

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