Construct · 1 fields · 1 citations

situational influence: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the factors particular to a time and place of purchase or use, such as surroundings, social setting, task and mood, that shape behavior apart from person and product.

In consumer research, situational influence refers to the factors particular to a time and place of purchase or use, such as surroundings, social setting, task and mood, that shape behavior apart from person and product. This meaning comes from Belk (1975) in Journal of Consumer Research.[1]

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Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructs mood4 fields · 4 citationsjingle · one word, four constructs person3 fields · 6 citationsjingle · one word, three constructs

References

Belk, R. W. (1975). Situational Variables and Consumer Behavior. Journal of Consumer Research, 2(3), 157. https://doi.org/10.1086/208627

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