Construct · 1 fields · 1 citations

social contagion in new drug adoption: a standalone construct

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Pharmacy practice

spread of a new drug's use through physicians' professional networks, with well-connected doctors adopting earlier.

In pharmacy practice, social contagion in new drug adoption refers to spread of a new drug's use through physicians' professional networks, with well-connected doctors adopting earlier. This meaning comes from Coleman (1957) in Sociometry.[1]

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Nearby constructs

diffusion of medical innovation1 fields · 1 citationsanchor · a standalone construct adoption3 fields · 5 citationsjingle · one word, three constructs contagion5 fields · 6 citationsjingle · one word, five constructs

References

Coleman, J., Katz, E., & Menzel, H. (1957). The Diffusion of an Innovation Among Physicians. Sociometry, 20(4), 253. https://doi.org/10.2307/2785979

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