Construct · 1 fields · 1 citations

social transmission of information: a standalone construct

One name. One construct. A landmark on the map.

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social transmissionof information1 CONSTRUCTSocial transmission ofBERGER · CONSUMER PSYCHOLOGY

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Consumer psychology

the finding that emotions high in physiological arousal, whether positive or negative, make people more willing to pass content on.

In consumer psychology, social transmission of information refers to the finding that emotions high in physiological arousal, whether positive or negative, make people more willing to pass content on. This meaning comes from Berger (2011) in Psychological Science.[1]

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Nearby constructs

arousal3 fields · 4 citationsjingle · one word, three constructsinformation4 fields · 5 citationsjingle · one word, four constructstransmission4 fields · 4 citationsjingle · one word, four constructs

References

  1. Berger, J. (2011). Arousal Increases Social Transmission of Information. Psychological Science, 22(7), 891-893. https://doi.org/10.1177/0956797611413294

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