Construct · 1 fields · 1 citations

spectator-based brand equity: a standalone construct

One name. One construct. A landmark on the map.

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Sport management

the value of a sport team's brand held by spectators, made up of team brand awareness and team brand associations.

In sport management, spectator-based brand equity refers to the value of a sport team's brand held by spectators, made up of team brand awareness and team brand associations. This meaning comes from Ross (2006) in Journal of Sport Management.[1]

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Nearby constructs

awareness3 fields · 5 citationsjingle · one word, three constructs brand equity6 names · 9 citationsjangle · one name, two rival constructs equity4 fields · 4 citationsjingle · one word, four constructs

References

Ross, S. D. (2006). A Conceptual Framework for Understanding Spectator-Based Brand Equity. Journal of Sport Management, 20(1), 22-38. https://doi.org/10.1123/jsm.20.1.22

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