Construct · 1 fields · 1 citations

team brand associations: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Sport management

the attributes, benefits and attitudes fans link to a professional sports team brand.

In sport management, team brand associations refers to the attributes, benefits and attitudes fans link to a professional sports team brand. This meaning comes from Gladden (2002) in Journal of Sport Management.[1]

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Nearby constructs

link3 fields · 5 citationsjingle · one word, three constructs spectator-based brand equity1 fields · 1 citationsanchor · a standalone construct sport1 fields · 1 citationsanchor · a standalone construct

References

Gladden, J. M., & Funk, D. C. (2002). Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport. Journal of Sport Management, 16(1), 54-81. https://doi.org/10.1123/jsm.16.1.54

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