Construct · 1 fields · 1 citations

sponsorship activation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

sponsor communications that invite active audience involvement with the sponsorship, as opposed to passive exposure.

In sport management, sponsorship activation refers to sponsor communications that invite active audience involvement with the sponsorship, as opposed to passive exposure. This meaning comes from Weeks (2008) in Psychology & Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how sponsorship activation sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

activation4 fields · 4 citationsjingle · one word, four constructs audience3 fields · 7 citationsjingle · one word, three constructs exposure6 fields · 13 citationsjingle · one name, six constructs

References

Weeks, C. S., Cornwell, T. B., & Drennan, J. C. (2008). Leveraging sponsorships on the Internet: Activation, congruence, and articulation. Psychology & Marketing, 25(7), 637-654. https://doi.org/10.1002/mar.20229

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct