Construct · 1 fields · 1 citations

sponsorship goodwill: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sponsorshipgoodwill1 CONSTRUCTSponsorship goodwillMEENAGHAN · SPORT MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

the favorable feeling consumers develop toward a sponsor because it is seen as benefiting an activity they care about.

In sport management, sponsorship goodwill refers to the favorable feeling consumers develop toward a sponsor because it is seen as benefiting an activity they care about. This meaning comes from Meenaghan (2001) in Psychology and Marketing.[1]

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Nearby constructs

goodwill3 fields · 3 citationsjingle · one word, three constructssponsorship1 fields · 1 citationsanchor · a standalone constructsport1 fields · 1 citationsanchor · a standalone construct

References

  1. Meenaghan, T. (2001). Understanding sponsorship effects. Psychology and Marketing, 18(2), 95-122. https://doi.org/10.1002/1520-6793(200102)18:2<95::aid-mar1001>3.0.co;2-h

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