Construct · 1 fields · 1 citations

sponsorship-linked marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

marketing communications built around a sponsorship, and the cognitive processes by which consumers respond to them.

In sport management, sponsorship-linked marketing refers to marketing communications built around a sponsorship, and the cognitive processes by which consumers respond to them. This meaning comes from Cornwell (2005) in Journal of Advertising.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how sponsorship-linked marketing sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

sponsorship1 fields · 1 citationsanchor · a standalone construct sport1 fields · 1 citationsanchor · a standalone construct

References

Cornwell, T. B., Weeks, C. S., & Roy, D. P. (2005). Sponsorship-linked Marketing: Opening the Black Box. Journal of Advertising, 34(2), 21-42. https://doi.org/10.1080/00913367.2005.10639194

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct