Construct · 1 fields · 1 citations

sponsorship transparency: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sponsorshiptransparency1 CONSTRUCTSponsorship transparencyWOJDYNSKI · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the degree to which a consumer perceives that a piece of content is paid for and who the sponsor is, measured with a validated scale.

In advertising, sponsorship transparency refers to the degree to which a consumer perceives that a piece of content is paid for and who the sponsor is, measured with a validated scale. This meaning comes from Wojdynski (2017) in Journal of Consumer Affairs.[1]

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Nearby constructs

degree1 fields · 1 citationsanchor · a standalone constructscale3 fields · 3 citationsjingle · one word, three constructssponsorship1 fields · 1 citationsanchor · a standalone construct

References

  1. Wojdynski, B. W., Evans, N. J., & Hoy, M. G. (2017). Measuring Sponsorship Transparency in the Age of Native Advertising. Journal of Consumer Affairs, 52(1), 115-137. https://doi.org/10.1111/joca.12144

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