Construct · 1 fields · 1 citations

Sport Interest Inventory: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
Sport InterestInventory1 CONSTRUCTSport Interest InventoryFUNK · SPORT MARKETING

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Sport marketing

a multidimensional measure of the motives such as drama, vicarious achievement, socializing and excitement that draw consumers to attend team sporting events.

In sport marketing, Sport Interest Inventory refers to a multidimensional measure of the motives such as drama, vicarious achievement, socializing and excitement that draw consumers to attend team sporting events. This meaning comes from Funk (2001) in International Journal of Sports Marketing and Sponsorship.[1]

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Nearby constructs

interest4 fields · 5 citationsjingle · one word, four constructsinventory1 fields · 2 citationsanchor · a standalone constructmeasure2 fields · 4 citationsjingle · one word, two constructs

References

  1. Funk, D. C., Mahony, D. F., Nakazawa, M., & Hirakawa, S. (2001). Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events. International Journal of Sports Marketing and Sponsorship, 3(3), 38-63. https://doi.org/10.1108/ijsms-03-03-2001-b005

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