Construct · 1 fields · 1 citations

SPORTSERV: a standalone construct

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Sport marketing

a measure of the service quality spectators perceive at professional sport events, covering access, reliability, responsiveness, tangibles and security.

In sport marketing, SPORTSERV refers to a measure of the service quality spectators perceive at professional sport events, covering access, reliability, responsiveness, tangibles and security. This meaning comes from Theodorakis (2001) in Managing Service Quality: An International Journal.[1]

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Nearby constructs

measure2 fields · 4 citationsjingle · one word, two constructs quality6 fields · 13 citationsjingle · one name, six constructs reliability3 fields · 5 citationsjingle · one word, three constructs

References

Theodorakis, N., Kambitsis, C., & Laios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality: An International Journal, 11(6), 431-438. https://doi.org/10.1108/09604520110410638

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