Construct · 1 fields · 1 citations

store brand penetration: a standalone construct

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Retailing

the share of a category held by a retailer's own brands, shown to vary across retailers with category and retailer characteristics.

In retailing, store brand penetration refers to the share of a category held by a retailer's own brands, shown to vary across retailers with category and retailer characteristics. This meaning comes from Dhar (1997) in Marketing Science.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructs penetration3 fields · 4 citationsjingle · one word, three constructs share2 fields · 2 citationsjingle · one word, two constructs

References

Dhar, S. K., & Hoch, S. J. (1997). Why Store Brand Penetration Varies by Retailer. Marketing Science, 16(3), 208-227. https://doi.org/10.1287/mksc.16.3.208

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