Construct · 1 fields · 1 citations

store brands as a loyalty device: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the argument that quality store brands differentiate retailers and build store loyalty, so they can raise retailer profit even when not cheaper.

In retailing, store brands as a loyalty device refers to the argument that quality store brands differentiate retailers and build store loyalty, so they can raise retailer profit even when not cheaper. This meaning comes from Corstjens (2000) in Journal of Marketing Research.[1]

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Nearby constructs

argument3 fields · 3 citationsjingle · one word, three constructs loyalty6 fields · 10 citationsjingle · one name, six constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Corstjens, M., & Lal, R. (2000). Building Store Loyalty through Store Brands. Journal of Marketing Research, 37(3), 281-291. https://doi.org/10.1509/jmkr.37.3.281.18781

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