Construct · 1 fields · 1 citations

store-level price elasticity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
store-levelprice elasticity1 CONSTRUCTStore-level priceHOCH · PRICING

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Pricing

the price sensitivity of demand at individual stores, explained by the demographics and competitive setting of each store's trade area.

In pricing, store-level price elasticity refers to the price sensitivity of demand at individual stores, explained by the demographics and competitive setting of each store's trade area. This meaning comes from Hoch (1995) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

demand4 fields · 4 citationsjingle · one word, four constructselasticity3 fields · 7 citationsjingle · one word, three sciencesmarket area1 fields · 1 citationsanchor · a standalone construct

References

  1. Hoch, S. J., Kim, B., Montgomery, A. L., & Rossi, P. E. (1995). Determinants of Store-Level Price Elasticity. Journal of Marketing Research, 32(1), 17. https://doi.org/10.2307/3152107

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