Construct · 1 fields · 1 citations

structural virality: a standalone construct

One name. One construct. A landmark on the map.

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Communication

a measure of how an online cascade spreads, distinguishing broadcast-like spread from person-to-person chains over many generations.

In communication, structural virality refers to a measure of how an online cascade spreads, distinguishing broadcast-like spread from person-to-person chains over many generations. This meaning comes from Goel (2016) in Management Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

cascade4 fields · 4 citationsjingle · one word, four constructs measure2 fields · 4 citationsjingle · one word, two constructs spread5 fields · 5 citationsjingle · one word, five constructs

References

Goel, S., Anderson, A., Hofman, J., & Watts, D. J. (2016). The Structural Virality of Online Diffusion. Management Science, 62(1), 180-196. https://doi.org/10.1287/mnsc.2015.2158

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