Construct · 1 fields · 1 citations

virality: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
virality1 CONSTRUCTVirality (Marketing)BERGER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the likelihood that online content is widely shared, driven largely by the emotions it evokes.

In marketing, virality refers to the likelihood that online content is widely shared, driven largely by the emotions it evokes. This meaning comes from Berger (2012) in Journal of Marketing Research.[1]

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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many nameslikelihood3 fields · 3 citationsjingle · one word, three constructsstructural virality1 fields · 1 citationsanchor · a standalone construct

References

  1. Berger, J., & Milkman, K. L. (2012). What Makes Online Content Viral? Journal of Marketing Research, 49(2), 192-205. https://doi.org/10.1509/jmr.10.0353

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