Construct · 1 fields · 1 citations

subjective knowledge: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

what consumers believe they know about a product category, measured as self-rated knowledge rather than tested factual knowledge.

In consumer research, subjective knowledge refers to what consumers believe they know about a product category, measured as self-rated knowledge rather than tested factual knowledge. This meaning comes from Flynn (1999) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct category4 fields · 4 citationsjingle · one word, four constructs knowledge6 fields · 12 citationsjingle · one name, six constructs

References

Flynn, L. R., & Goldsmith, R. E. (1999). A Short, Reliable Measure of Subjective Knowledge. Journal of Business Research, 46(1), 57-66. https://doi.org/10.1016/s0148-2963(98)00057-5

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