Construct · 1 fields · 1 citations

switching triggers: a standalone construct

One name. One construct. A landmark on the map.

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Services marketing

events that set off a customer's switching process, classed as situational, influential or reactional, identified with switching path analysis.

In services marketing, switching triggers refers to events that set off a customer's switching process, classed as situational, influential or reactional, identified with switching path analysis. This meaning comes from Roos (1999) in Journal of Service Research.[1]

Unit
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Nearby constructs

path3 fields · 3 citationsjingle · one word, three constructs process3 fields · 3 citationsjingle · one word, three constructs service1 fields · 1 citationsanchor · a standalone construct

References

Roos, I. (1999). Switching Processes in Customer Relationships. Journal of Service Research, 2(1), 68-85. https://doi.org/10.1177/109467059921006

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