Construct · 1 fields · 1 citations

Tauber shopping motives: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the set of personal (role playing, diversion, self-gratification, learning, activity, sensory stimulation) and social motives that lead people to shop apart from buying needs.

In retailing, Tauber shopping motives refers to the set of personal (role playing, diversion, self-gratification, learning, activity, sensory stimulation) and social motives that lead people to shop apart from buying needs. This meaning comes from Tauber (1972) in Journal of Marketing.[1]

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Nearby constructs

diversion2 fields · 2 citationsjingle · one word, two constructs learning6 fields · 14 citationsjingle · one name, six constructs role4 fields · 5 citationsjingle · one word, four constructs

References

Tauber, E. M. (1972). Marketing Notes and Communications: Why Do People Shop? Journal of Marketing, 36(4), 46-49. https://doi.org/10.1177/002224297203600409

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