Construct · 1 fields · 1 citations

tensile price claims: a standalone construct

One name. One construct. A landmark on the map.

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Pricing

advertised discount claims stated as a range or ceiling, such as savings of up to a given amount, and how shoppers read them compared with exact claims.

In pricing, tensile price claims refers to advertised discount claims stated as a range or ceiling, such as savings of up to a given amount, and how shoppers read them compared with exact claims. This meaning comes from Biswas (1993) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

ceiling4 fields · 8 citationsjingle · one word, four constructs discount3 fields · 4 citationsjingle · one word, three constructs range4 fields · 6 citationsjingle · one word, four constructs

References

Biswas, A., & Burton, S. (1993). Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels. Journal of the Academy of Marketing Science, 21(3), 217-229. https://doi.org/10.1177/0092070393213005

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