Construct · 1 fields · 1 citations

text-mined market structure: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

maps of brand competition and associations built by text mining consumer forum posts, compared with maps from survey and sales data.

In digital marketing, text-mined market structure refers to maps of brand competition and associations built by text mining consumer forum posts, compared with maps from survey and sales data. This meaning comes from Netzer (2012) in Marketing Science.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs structure4 fields · 5 citationsjingle · one word, four constructs text4 fields · 4 citationsjingle · one word, four fields

References

Netzer, O., Feldman, R., Goldenberg, J., & Fresko, M. (2012). Mine Your Own Business: Market-Structure Surveillance Through Text Mining. Marketing Science, 31(3), 521-543. https://doi.org/10.1287/mksc.1120.0713

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