Construct · 1 fields · 1 citations

time vs money effect: a standalone construct

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Consumer research

prompting people to think about time rather than money raises their personal connection with a product and so improves attitudes and purchase.

In consumer research, time vs money effect refers to prompting people to think about time rather than money raises their personal connection with a product and so improves attitudes and purchase. This meaning comes from Mogilner (2009) in Journal of Consumer Research.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs purchase1 fields · 2 citationsanchor · a standalone construct time versus money priming and ethics1 fields · 1 citationsanchor · a standalone construct

References

Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277-291. https://doi.org/10.1086/597161

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