Construct · 1 fields · 1 citations

trade promotion pass-through: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Retailing

the share of a manufacturer's wholesale price reduction that a retailer passes on to shoppers, for the promoted brand and competing brands.

In retailing, trade promotion pass-through refers to the share of a manufacturer's wholesale price reduction that a retailer passes on to shoppers, for the promoted brand and competing brands. This meaning comes from Besanko (2005) in Marketing Science.[1]

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Nearby constructs

pass-through1 fields · 1 citationsanchor · a standalone construct promotion2 fields · 2 citationsjingle · one word, two constructs reduction5 fields · 5 citationsjingle · one word, five constructs

References

Besanko, D., Dubé, J., & Gupta, S. (2005). Own-Brand and Cross-Brand Retail Pass-Through. Marketing Science, 24(1), 123-137. https://doi.org/10.1287/mksc.1030.0043

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