Construct · 1 fields · 1 citations

tradeoff contrast: a standalone construct

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tradeoffcontrast1 CONSTRUCTTradeoff contrastSIMONSON · JUDGMENT AND

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Judgment and decision making

the tendency for an option to look more attractive when the tradeoffs it offers compare favorably with tradeoffs met in the current or earlier choice set.

In judgment and decision making, tradeoff contrast refers to the tendency for an option to look more attractive when the tradeoffs it offers compare favorably with tradeoffs met in the current or earlier choice set. This meaning comes from Simonson (1992) in Journal of Marketing Research.[1]

Unit
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Nearby constructs

context-dependent preferences1 fields · 1 citationsanchor · a standalone constructcontrast4 fields · 4 citationsjingle · one word, four constructscurrent3 fields · 6 citationsjingle · one word, three constructs

References

  1. Simonson, I., & Tversky, A. (1992). Choice in Context: Tradeoff Contrast and Extremeness Aversion. Journal of Marketing Research, 29(3), 281-295. https://doi.org/10.1177/002224379202900301

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