Construct · 1 fields · 1 citations

transnational strategy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
transnationalstrategy1 CONSTRUCTTransnational strategyBARTLETT · INTERNATIONAL

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International business

a multinational strategy that seeks global efficiency, national responsiveness and worldwide learning at the same time through an integrated network of units.

In international business, transnational strategy refers to a multinational strategy that seeks global efficiency, national responsiveness and worldwide learning at the same time through an integrated network of units. This meaning comes from Bartlett (1989) in Managing across borders: the transnational solution.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructefficiency4 fields · 5 citationsjingle · one word, four constructslearning6 fields · 14 citationsjingle · one name, six constructs

References

  1. Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: the transnational solution. Random House Business Books. ISBN 9780091745714

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