Construct · 1 fields · 1 citations

typeface impressions: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
typefaceimpressions1 CONSTRUCTTypeface impressionsHENDERSON · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the impressions such as pleasing, engaging or reassuring that a typeface conveys through design features like elaborateness and harmony.

In consumer research, typeface impressions refers to the impressions such as pleasing, engaging or reassuring that a typeface conveys through design features like elaborateness and harmony. This meaning comes from Henderson (2004) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how typeface impressions sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

harmony3 fields · 4 citationsjingle · one word, three constructs

References

  1. Henderson, P. W., Giese, J. L., & Cote, J. A. (2004). Impression Management using Typeface Design. Journal of Marketing, 68(4), 60-72. https://doi.org/10.1509/jmkg.68.4.60.42736

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct