Construct · 1 fields · 1 citations

ugly produce labeling: a standalone construct

One name. One construct. A landmark on the map.

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Green marketing

labeling misshapen fruit and vegetables as ugly, which raises purchases by correcting the inference that they taste worse.

In green marketing, ugly produce labeling refers to labeling misshapen fruit and vegetables as ugly, which raises purchases by correcting the inference that they taste worse. This meaning comes from Mookerjee (2021) in Journal of Marketing.[1]

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Nearby constructs

green marketing1 fields · 1 citationsanchor · a standalone construct inference3 fields · 5 citationsjingle · one word, three constructs labeling3 fields · 5 citationsjingle · one word, three constructs

References

Mookerjee, S., Cornil, Y., & Hoegg, J. (2021). From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce. Journal of Marketing, 85(3), 62-77. https://doi.org/10.1177/0022242920988656

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