Construct · 1 fields · 1 citations

uncertain promotions: a standalone construct

One name. One construct. A landmark on the map.

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uncertainpromotions1 CONSTRUCTUncertain promotionsGOLDSMITH · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

promotions offering a chance at one of several rewards rather than a certain reward, which can be as or more motivating than the best certain reward.

In consumer research, uncertain promotions refers to promotions offering a chance at one of several rewards rather than a certain reward, which can be as or more motivating than the best certain reward. This meaning comes from Goldsmith (2010) in Journal of Marketing Research.[1]

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Nearby constructs

chance4 fields · 6 citationsjingle · one word, four constructsreward4 fields · 7 citationsjingle · one word, four constructs

References

  1. Goldsmith, K., & Amir, O. (2010). Can Uncertainty Improve Promotions? Journal of Marketing Research, 47(6), 1070-1077. https://doi.org/10.1509/jmkr.47.6.1070

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