Construct · 1 fields · 1 citations

unintended green benefits: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
unintendedgreen benefits1 CONSTRUCTUnintended greenNEWMAN · GREEN MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Green marketing

the finding that consumers value an environmental improvement more when it happened as a side effect than when the firm intended it.

In green marketing, unintended green benefits refers to the finding that consumers value an environmental improvement more when it happened as a side effect than when the firm intended it. This meaning comes from Newman (2014) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how unintended green benefits sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructgreen marketing1 fields · 1 citationsanchor · a standalone constructvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Newman, G. E., Gorlin, M., & Dhar, R. (2014). When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements. Journal of Consumer Research, 41(3), 823-839. https://doi.org/10.1086/677841

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct