Construct · 1 fields · 1 citations

use innovativeness: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

using an already owned product in novel ways to solve new consumption problems, distinguished from adopting new products.

In consumer research, use innovativeness refers to using an already owned product in novel ways to solve new consumption problems, distinguished from adopting new products. This meaning comes from Hirschman (1980) in Journal of Consumer Research.[1]

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Nearby constructs

vicarious innovativeness1 fields · 1 citationsanchor · a standalone construct consumption3 fields · 5 citationsjingle · one word, three constructs innovativeness6 fields · 9 citationsjingle · one name, six constructs

References

Hirschman, E. C. (1980). Innovativeness, Novelty Seeking, and Consumer Creativity. Journal of Consumer Research, 7(3), 283. https://doi.org/10.1086/208816

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