Construct · 6 fields · 9 citations

Where does innovativeness collide?

One name. Different field. Different construct. One map.

● jingle · one name, six constructs Nearest construct by meaningpersonal innovativenesscompare the meanings
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Every construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to innovativeness is personal innovativeness.

Hold this as a prompt, not a verdict. Two constructs sitting close in meaning is a reason to read them side by side and decide for yourself whether they are one idea under two names. It is not proof that they are. Compare the meanings in the Collider.

TIME → TRAIT (HURT 1977)DOMAIN-SPECIFIC → PIITinnovativeness6 CONSTRUCTSDiffusionROGERS · ADOPTER TYPESCommunicationTRAIT · OPENNESS TO CHANGEConsumer researchINNATE · DOMAIN-SPECIFICInformation systemsPIIT · AGARWAL & PRASADCognitive styleKIRTON · KAI · STYLEFirm levelFIRM · CULTURE · COUNT

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2026

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Diffusion research

how much earlier an individual or unit adopts new ideas than other members of its system, a matter of timing.

The degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than other members of a system, Rogers's definition, and a matter of when, not of character. He cut the adoption curve at standard deviations from the mean time of adoption into five categories: innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%). Moore's business version kept the categories and inserted a "chasm" between the early adopters and the early majority where technology products stall. The category is assigned after the fact from adoption dates; nobody is asked anything.[1][2]

Unit
An adopter's position in a system's adoption sequence
Recovery means
Not applicable, a position, not a state
Measured by
Recorded date of adoption relative to the system mean; assignment to one of five categories

Communication

a generalized willingness to change, a measurable personality disposition proposed to underlie adopter categories.

A generalized willingness to change, a personality disposition that Hurt, Joseph, and Cook proposed in 1977 as the thing behind Rogers's adopter categories, so that it could be measured before anyone adopted anything. Their scale asks respondents to agree or disagree with statements about seeking out new ideas, being among the first to try things, and being suspicious of change, and scores them on a single continuum. The difference from the diffusion meaning is the direction of inference: here the trait is measured first and adoption is what it should predict.[3]

Unit
A person, across innovations
Recovery means
Not applicable, a trait
Measured by
Twenty Likert items on willingness to change; a short form of ten
Scales indexed for this construct
  • Innovativeness Scale (IS)Hurt, H. T., Joseph, K., & Cook, C. D., 1977 · generalized willingness to change and try new ideas20 items

Consumer research

the split between innate innovativeness, deciding independently of others' experience, and actualized innovativeness, the observed early purchase.

Midgley and Dowling separated the degree to which an individual makes innovation decisions independently of the communicated experience of others (innate innovativeness, a latent trait) from actualized innovativeness, the observed early purchase that Rogers counts, and argued the two are linked only through interest in the product category and situational factors. Goldsmith and Hofacker then built the Domain-Specific Innovativeness scale in 1991 on the finding that a global trait predicts little about any one product class: innovativeness about wine and about software are different things and should be measured separately. Consumer research thus holds both a trait and a behaviour, and insists on saying which.[4][5]

Unit
A consumer, within a product category
Recovery means
Not applicable
Measured by
Six-item domain-specific innovativeness scale; time of first purchase in the category

Information systems

an individual's willingness to try out any new information technology, a four-item trait positioned as a moderator.

The willingness of an individual to try out any new information technology, Agarwal and Prasad's 1998 construct, built by importing the domain-specific argument from consumer research and fixing the domain as information technology. PIIT is a four-item trait scale, positioned as a moderator: it changes how strongly perceived usefulness and compatibility translate into intention, rather than predicting adoption on its own. It is the most-added external construct in UTAUT extensions, usually with no test of the moderation it was built for.[6]

Unit
A person, across information technologies
Recovery means
Not applicable, a trait
Measured by
Four Likert items; PIIT scale
Scales indexed for this construct
  • Personal Innovativeness in the Domain of Information Technology (PIIT)Agarwal, R., & Prasad, J., 1998 · willingness to experiment with new information technologies4 items

Cognitive style

a preferred problem-solving manner, from doing things better within the existing paradigm to doing things differently by breaking it.

A preferred manner of solving problems, from doing things better within the existing paradigm (adaptors) to doing things differently by breaking it (innovators), Kirton's 1976 dimension, measured by the Kirton Adaption-Innovation Inventory. Kirton insisted the dimension is orthogonal to capacity and to level: adaptors and innovators are equally creative and equally likely to adopt, they simply generate different kinds of solutions. An innovator here may be a laggard in Rogers's meaning if the innovation on offer is someone else's incremental improvement.[7]

Unit
A person's problem-solving preference
Recovery means
Not applicable, a stable style
Measured by
KAI, 32 items scored on a single adaptor–innovator continuum

Marketing & management

an organization's innovativeness, defined either as cultural openness to new ideas or as an enduring behavioural trait.

A property of organizations, defined two ways that do not agree. Hurley and Hult treated it as the notion of openness to new ideas as an aspect of a firm's culture, a capacity to innovate, measured by asking managers about their firm's climate. Subramanian and Nilakanta treated it as an enduring behavioural trait to be read off the record: the number of innovations adopted, how early relative to other firms, and how consistently over time. The first is a survey about culture, the second a count with a timestamp; the same word covers both and neither refers to any individual.[8][9]

Unit
A firm
Recovery means
Not applicable
Measured by
Managerial ratings of openness to innovation; counts, timing, and consistency of innovations adopted

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Nearby collisions

personal innovativeness3 names · 4 citationsjangle · the early-adopter trait, several namesinnovation6 fields · 11 citationsjingle · one name, six constructscompatibility6 fields · 10 citationsjingle · one name, six constructs

References

  1. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  2. Moore, G. A. (1991). Crossing the chasm: Marketing and selling technology products to mainstream customers. HarperBusiness.
  3. Hurt, H. T., Joseph, K., & Cook, C. D. (1977). Scales for the measurement of innovativeness. Human Communication Research, 4(1), 58–65. https://doi.org/10.1111/j.1468-2958.1977.tb00597.x
  4. Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229–242. https://doi.org/10.1086/208701
  5. Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209–221. https://doi.org/10.1007/BF02726497
  6. Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204–215. https://doi.org/10.1287/isre.9.2.204
  7. Kirton, M. (1976). Adaptors and innovators: A description and measure. Journal of Applied Psychology, 61(5), 622–629. https://doi.org/10.1037/0021-9010.61.5.622
  8. Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62(3), 42–54. https://doi.org/10.2307/1251742
  9. Subramanian, A., & Nilakanta, S. (1996). Organizational innovativeness: Exploring the relationship between organizational determinants of innovation, types of innovations, and measures of organizational performance. Omega, 24(6), 631–647. https://doi.org/10.1016/S0305-0483(96)00031-X

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