Construct · 1 fields · 1 citations

value equity: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the customer's objective assessment of a brand's utility based on quality, price and convenience, as one driver of customer equity.

In marketing, value equity refers to the customer's objective assessment of a brand's utility based on quality, price and convenience, as one driver of customer equity. This meaning comes from Rust (2004) in Journal of Marketing.[1]

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Nearby constructs

customer lifetime value4 names · 6 citationsjangle · one construct, incompatible rulers driver2 fields · 2 citationsjingle · one word, two constructs equity4 fields · 4 citationsjingle · one word, four constructs

References

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on Marketing: Using Customer Equity to Focus Marketing Strategy. Journal of Marketing, 68(1), 109-127. https://doi.org/10.1509/jmkg.68.1.109.24030

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